Cherry: Cherry Spelglädje signs deal with O'Learys

See press release

Cherry’s Restaurant Casino Business Area, Cherry Spelglädje, has signed a two year frame agreement with O’Learys. At the moment, Cherry offers casino games (Black Jack and Roulette) at 17 of O’Learys restaurants in Sweden. The new agreement includes all franchising partners who wish to offer casino games at their restaurants or pubs. Cherry Spelglädje is presently the only nationwide casino games provider in Sweden.

O’Learys today has around 80 restaurants all around Sweden managed on franchise, with the ambition for further expansion. O’Learys offers different activities to increase customer satisfaction in addition to its core being food, drinks, good service, as well as showing various national and international sport events. During the last few years, bowling, shuffleboards and other sports and activities have strengthened the base concept. It is easy to find an O’Learys restaurant nearby via their homepage to book a table for eating and activities for fun and added experience. Casino games are part of the positive guest experience adding value to its customers.

Aron Egfors, CEO at Cherry Spelglädje, said: “As part of the total experience for the customers, O’Learys wishes to offer attractive casino games from a serious partner. We are thrilled and excited that O’Learys has signed an agreement with Cherry Spelglädje, promoting all its franchise partners to work together with Cherry Spelglädje to provide casino games at its restaurants. O’Learys has been a true success story in Sweden and it is an honour to have obtained their confidence as a provider of restaurant casino. We have again been given the opportunity to prove that our strategy and business model works. We are continuously developing our offerings where our croupiers have an important role. We are looking forward to working together with O’Learys over the coming years.”    

Christian Bellander, CEO at O’Learys Trademark AB said: “We have decided to work with Cherry Spelglädje as they offer continuous development and responsibility with a great deal of experience within restaurant casino. They have excellent croupiers who provide a very positive atmosphere around the table.”

The information in this press release is information which Cherry AB is required to disclose under the EU Market Abuse Regulation (EU). The information was provided by the above contact persons for publication on January 4, 2016 at 08.30 CET. 

This is a translation of the Swedish original.

For further information, please contact:

Aron Egfors, CEO Cherry Spelglädje, Telephone +46 707 106 309,Email: or
Fredrik Burvall, CEO Cherry AB (publ), Telephone +46 8-514 969 52, +46 709 279 632, Email:  

Cherry in brief 

Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 4,600 shareholders. The Company’s B-shares are listed on AktieTorget. 

See press release  Further information about Cherry

Publicerat: 1/4/2017 8:30:08 AM

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