Cherry: Cherry Spelglädje extends its agreement with Harrys Pubar AB.

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Cherry’s business area Restaurant Casino, Cherry Spelglädje, has extended its agreement with Harrys Pubar AB for another three years. Cherry Spelglädje currently conducts casino games in 33 of Harrys' 37 restaurants. The agreement gives Cherry Spelglädje the sole right to conduct gaming activities on all existing and future restaurants within the Harrys Pubar Group.

Today, Harrys has 37 restaurants all over the country, most run on a franchise basis, and the group has ambitions to grow further.

Aron Egfors, CEO at Cherry Spelglädje, said: “We have once again shown that Cherry Spelglädje is highly competitive and able to deliver fun and exciting gaming together with a strong brand within the restaurant casino industry. Many of our best gaming locations throughout the country have the Harrys sign hanging above the front door, and that shows the concept of Harrys Pubar AB is very successful. For us to receive this renewed confidence from the Harrys Pubar Group shows that the company’s investment to create a nationwide organisation, combined with a defined growth strategy, continues to be successful.”

Niclas Möller, CEO at Harrys Pubar AB, said: “Cherry is the only nationwide restaurant casino operator in Sweden. It is a serious and innoavtive brand with a great deal of experience and competent croupiers. That is why we choose to work with Cherry, which is the optimal solution for us.”

The information in this press release is information which Cherry AB is required to disclose under EU Market Abuse Regulation (EU). The information was provided by the below contact persons for publication on January 5, 2016 at 09.20 CET.

This is a translation of the Swedish original.

For further information, please contact:

Aron Egfors, CEO Cherry Spelglädje, Telephone +46 707 106 309,Email: or
Fredrik Burvall, CEO Cherry AB (publ), Telephone +46 8-514 969 52, +46 709 279 632, Email:

Cherry in brief 

Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 4,600 shareholders. The Company’s B-shares are listed on AktieTorget..

See press release  Further information about Cherry

Publicerat: 1/5/2017 9:20:10 AM

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